Sprache: Englisch
Verlag: University of California Press, 1984
ISBN 10: 0520049527 ISBN 13: 9780520049529
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Sprache: Englisch
Verlag: University of California Press, Berkeley, CA, 1983
ISBN 10: 0520049527 ISBN 13: 9780520049529
Paperback. Zustand: Fair. Revised Edition; First Printing. 327 pages; personal stamp from previous owner on the inside of the front cover. Moderate foxing on the exterior edges of textblock. Slightly cocked spine. Good condition otherwise. No other noteworthy defects. No markings on text pages. ; - Your satisfaction is our priority. We offer free returns and respond promptly to all inquiries. Your item will be packaged with care and ship on the same or next business day. Buy with confidence.
Sprache: Englisch
Verlag: University of California Press, 1984
ISBN 10: 0520049527 ISBN 13: 9780520049529
Anbieter: Better World Books, Mishawaka, IN, USA
Zustand: Very Good. Rev ed. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
EUR 5,55
Anzahl: 1 verfügbar
In den WarenkorbHardcover. Zustand: Bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Edition 1977. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slight signs of wear on the cover. Edition 1977. Ammareal gives back up to 15% of this item's net price to charity organizations.
Anbieter: Ammareal, Morangis, Frankreich
EUR 5,55
Anzahl: 1 verfügbar
In den WarenkorbHardcover. Zustand: Très bon. Ancien livre de bibliothèque. Edition 1976. Tome 3. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 1976. Volume 3. Ammareal gives back up to 15% of this item's net price to charity organizations.
Anbieter: books4less (Versandantiquariat Petra Gros GmbH & Co. KG), Welling, Deutschland
gebundene Ausgabe. Zustand: Gut. 218 Seiten Das hier angebotene Buch stammt aus einer teilaufgelösten Bibliothek und kann die entsprechenden Kennzeichnungen aufweisen (Rückenschild, Instituts-Stempel.); der Buchzustand ist ansonsten ordentlich und dem Alter entsprechend gut. In ENGLISCHER Sprache. Sprache: Englisch Gewicht in Gramm: 550.
Sprache: Englisch
Verlag: University of California Press, 1974
ISBN 10: 0520026098 ISBN 13: 9780520026094
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
EUR 9,57
Anzahl: 1 verfügbar
In den WarenkorbZustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:0520026098.
EUR 14,28
Anzahl: 1 verfügbar
In den WarenkorbZustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1050grams, ISBN:0262040387.
Anbieter: books4less (Versandantiquariat Petra Gros GmbH & Co. KG), Welling, Deutschland
gebundene Ausgabe. Zustand: Gut. 532 Seiten Das hier angebotene Buch stammt aus einer teilaufgelösten Bibliothek und kann die entsprechenden Kennzeichnungen aufweisen (Rückenschild, Instituts-Stempel.); der Buchzustand ist ansonsten ordentlich und dem Alter entsprechend gut. In ENGLISCHER Sprache. Sprache: Englisch Gewicht in Gramm: 990.
Anbieter: books4less (Versandantiquariat Petra Gros GmbH & Co. KG), Welling, Deutschland
gebundene Ausgabe. Zustand: Gut. 532 Seiten Der Erhaltungszustand des hier angebotenen Werks ist trotz seiner Bibliotheksnutzung sehr sauber. Es befindet sich neben dem Rückenschild lediglich ein Bibliotheksstempel im Buch; ordnungsgemäß entwidmet. Originalschutzumschlag vorhanden, jedoch Einrisse im Randbereich. In ENGLISCHER Sprache. Sprache: Englisch Gewicht in Gramm: 990.
Zustand: Good. 480 pp., hardcover, ex library, else text and binding still clean, tight, and bright. - If you are reading this, this item is actually (physically) in our stock and ready for shipment once ordered. We are not bookjackers. Buyer is responsible for any additional duties, taxes, or fees required by recipient's country.
Verlag: Addison-Wesley, 1973
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
EUR 8,44
Anzahl: 1 verfügbar
In den WarenkorbZustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:
Verlag: University of California Press, 1972
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
EUR 8,44
Anzahl: 1 verfügbar
In den WarenkorbZustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:
Verlag: U.S.G.s., 1995
ISBN 10: 0607866373 ISBN 13: 9780607866377
Zustand: near fine. water resources DI1. stapled binding, pages clean, 66 pages U.S. Geological Survey water Supply Paper 2434.
Sprache: Englisch
Verlag: University of California Press, 2018
ISBN 10: 0520304098 ISBN 13: 9780520304093
Anbieter: PBShop.store UK, Fairford, GLOS, Vereinigtes Königreich
EUR 41,93
Anzahl: Mehr als 20 verfügbar
In den WarenkorbPAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
Anbieter: Kloof Booksellers & Scientia Verlag, Amsterdam, Niederlande
Zustand: very good. Berkeley, Calif. : University of California Press, 1974. Paperback. viii, 259 pp. Condition : very good copy. ISBN 9780520026094. Keywords : POLITICS,
Sprache: Englisch
Verlag: University of California Press, 1972
ISBN 10: 0520021045 ISBN 13: 9780520021044
Anbieter: ThriftBooks-Dallas, Dallas, TX, USA
Hardcover. Zustand: Good. No Jacket. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Sprache: Englisch
Verlag: Prentice Hall International series in marketing Case studies Auflage: 0007 (Juli 2001), 2001
ISBN 10: 0130332712 ISBN 13: 9780130332714
Anbieter: BUCHSERVICE / ANTIQUARIAT Lars Lutzer, Wahlstedt, Deutschland
Hardcover. Zustand: gut. Auflage: 0007 (Juli 2001). For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotion: personal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing. For individuals interested in a career in marketing. "In the seventh edition of his successful text, Warren Keegan offers a unique blend of managerial relevance, up-todate examples and theoretical insight. This text is a pleasure to read for students and practitioners alike. Once again, this edition convincingly demonstrates why Warren Keegan's text stands out from the crowd." Professor Bodo B. Schlegelmilch, Editor, Journal of International Marketing Chair of International Marketing and Management, Vienna University of Economics and Business Administration "Warren Keegan's new edition of Global Marketing Management will be a classic text, for its scope, breadth, and insights. He takes the reader with ease, clarity and high competence from the fundamentals of Global Marketing Management to the frontiers of Global e-marketing. In a digitizing world, where the globalization of marketing will be increasingly instantaneous and irreversible, Keegan's book, I predict, will be essential reading and an indispensable reference." Howard V. Perlmutter, Ph.D, Emeritus Professor of Social Architecture and Management, The Wharton School "Keegan's Global Marketing Management, Seventh Edition, is an impressive revision of the classic work on global marketing and is without question the world's leading textbook for students and reference for business executives on international and global marketing. Warren Keegan covers everything, from the fundamental concepts; tools and core issues to the contemporary up to the minute 'hot' topics. Keegan is the world's leading 'guru' on Global Marketing and he shares his vast understanding and knowledge in this impressive revision." Hermawan Kartajaya, Governor, Asia Pacific Marketing Federation "Warren Keegan is to global marketing what Philip Kotler is to marketing. As a student, then as a teacher, Keegan was my hero and there is still no one who comes anywhere near him for depth, excitement, clarity, and vision. This seventh edition is a book that stands head and shoulders above all others. It pushes the state-of-the-art to even new frontiers. For anyone interested in global marketing, whether student, teacher, or practitioner, this book is a must." Professor Malcolm H.B. McDonald, Professor of Marketing Strategy and Deputy Director, Cranfield School of Management This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategiesmarketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotionpersonal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing. For individuals interested in a career in marketing. Dr. Keegan is Professor of International Business and Marketing and Director of the Center for Global Business Strategy at the Lubin School of Business of Pace University-New York, and is Visiting Professor, Cranfield University School of Management (UK), CEIBS (China European International Business School)-Shanghai, Wharton Executive Programs, University of Pennsylvania, and ESSEC, Cergy-Pontoise-France. He is the founder of Warren Keegan Associates, Inc., a consulting consortium of experts in global strategy formulation and implementation. The firm is affiliated with Marketing Strategy & Planning, Inc.-New York, and MarkPlus, Indonesia's leading marketing consulting firm. Dr. Keegan is Chairman of the Markplus Global Institute-Singapore. He wrote the first multinational marketing textbook and is one of the world's leading experts on marketing and global business. He holds B.S. and M.S. degrees in economics from Kansas State University and an MBA and doctorate in marketing and international business from the Harvard Business School. He has held faculty positions at a number of business schools including Columbia, George Washington University, New York University, INSEAD, IMD, and the Stockholm School of Economics. His experience includes consulting with Boston Consulting Group and Arthur D. Little, marketing planning with the Pontiac Division of General Motors, and Chairman of Douglas A. Edwards, Inc., a New York commercial real estate firm. He is a consultant to a number of global firms. Current or former clients include AT&T, Bertelsmann, Bell Atlantic, General Electric, J. Walter Thompson, PurduePharma, Philips, Reckitt & Colman, Singapore I.
Sprache: Englisch
Verlag: University of California Press, 2018
ISBN 10: 0520304098 ISBN 13: 9780520304093
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
EUR 41,58
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. In.
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
EUR 59,99
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. In.
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
EUR 59,99
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. In.
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
EUR 59,99
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. In.
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 63,71
Anzahl: 2 verfügbar
In den WarenkorbPaperback. Zustand: Brand New. reissue edition. 327 pages. 8.00x5.50x1.00 inches. In Stock.
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 75,84
Anzahl: 2 verfügbar
In den WarenkorbPaperback. Zustand: Brand New. 236 pages. 8.00x5.75x0.50 inches. In Stock.
EUR 88,51
Anzahl: 1 verfügbar
In den WarenkorbPaperback. Zustand: Brand New. 234 pages. 9.25x6.00x0.53 inches. In Stock.
EUR 53,57
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New.
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
EUR 92,64
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. In.
Sprache: Englisch
Verlag: John Wiley & Sons Inc, 1970-07-22, 1970
ISBN 10: 0471467502 ISBN 13: 9780471467502
Anbieter: biblion2, Obersulm, Deutschland
Zustand: Very Good. Zustandsangabe altersgemäß. Sofortversand aus Deutschland. Buch wiegt maximal 500g. Bibliotheksexemplar mit Stempel und Kleber. 150 Seiten. In englischer Sprache. Einband mit leichten Gebrauchsspuren sowie leicht verfärbt.
Sprache: Englisch
Verlag: LAP LAMBERT Academic Publishing, 2009
ISBN 10: 3838300068 ISBN 13: 9783838300061
Anbieter: preigu, Osnabrück, Deutschland
Taschenbuch. Zustand: Neu. Vitalistic Health Information Systems | A Transactional Analysis perspective of the information dynamics in the South African public health system | Walter Uys | Taschenbuch | 232 S. | Englisch | 2009 | LAP LAMBERT Academic Publishing | EAN 9783838300061 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.
Sprache: Englisch
Verlag: Springer Fachmedien Wiesbaden, Springer Fachmedien Wiesbaden, 2016
ISBN 10: 3658153059 ISBN 13: 9783658153052
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Florian Brauner addresses the risk reduction effects of security measures (SecMe) as well as economic and social effects using terrorist threats in public transportation as use case. SecMe increase the level of security but cause interferences and restrictions for customers (e.g. privacy). This study identifies the interferences and analyzes the acceptance with an empirical survey of customers. A composite indicator for the acceptance of different SecMe is developed and integrated into a risk management framework for multi-criteria decision analysis achieving the right balance of risk reduction, costs, and social acceptance.