Verlag: Cengage South-Western, 2002
ISBN 10: 0030352711 ISBN 13: 9780030352713
Anbieter: Better World Books, Mishawaka, IN, USA
Zustand: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Verlag: Cengage South-Western, 2006
ISBN 10: 0324321430 ISBN 13: 9780324321432
Anbieter: Better World Books, Mishawaka, IN, USA
Zustand: Good. 7th Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Verlag: Cengage South-Western, 2006
ISBN 10: 0324321430 ISBN 13: 9780324321432
Anbieter: Better World Books, Mishawaka, IN, USA
Zustand: Good. 7th Edition. Used book that is in clean, average condition without any missing pages.
Verlag: South-Western College Pub (edition 7), 2006
ISBN 10: 0324321430 ISBN 13: 9780324321432
Anbieter: BooksRun, Philadelphia, PA, USA
Hardcover. Zustand: USED_GOOD. 7. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported.
Verlag: Cengage Learning, Inc, United States, Mason, OH, 2002
ISBN 10: 0030352711 ISBN 13: 9780030352713
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Paperback. Zustand: Very Good. Emphasizing the importance of integrated marketing communications concepts in all aspects of an IMC program, this textbook discusses the role of IMC in brand-equity enhancement, the customer's perspective, product adoption and point-of-purchase advertising, advertising management, sales promotion ma. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Verlag: Cengage Learning, 2013
ISBN 10: 1111580219 ISBN 13: 9781111580216
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Verlag: South-Western, 2002
ISBN 10: 0030352711 ISBN 13: 9780030352713
Anbieter: Ammareal, Morangis, Frankreich
Hardcover. Zustand: Très bon. Ancien livre de bibliothèque. Edition 2002. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2002. Ammareal gives back up to 15% of this item's net price to charity organizations.
Verlag: CENGAGE Learning Custom Publishing, 2013
ISBN 10: 1111580219 ISBN 13: 9781111580216
Anbieter: Ammareal, Morangis, Frankreich
Hardcover. Zustand: Bon. Légères traces d'usure sur la couverture. Edition 2013. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Slight signs of wear on the cover. Edition 2013. Ammareal gives back up to 15% of this book's net price to charity organizations.
Verlag: South-Western, 1996
ISBN 10: 0030103525 ISBN 13: 9780030103520
Anbieter: Reuseabook, Gloucester, GLOS, Vereinigtes Königreich
Hardcover. Zustand: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine.
Verlag: South-Western, 1999
ISBN 10: 0030211131 ISBN 13: 9780030211133
Anbieter: Reuseabook, Gloucester, GLOS, Vereinigtes Königreich
Hardcover. Zustand: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover.
Verlag: Cengage Learning, Inc, United States, Florence, 2012
ISBN 10: 1133191428 ISBN 13: 9781133191421
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Paperback. Zustand: Very Good. Market-leading ADVERTISING PROMOTION AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9E International Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field. Delivering the fundamentals you need, the text focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more. Emerging topics get special attention in this edition, such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal selling, along with all of their effects on traditional marketing. Revised to make ADVERTISING PROMOTION AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9E International Edition the most current I.M.C. book on the market, chapters address must-know changes to environmental, regulatory, and ethical issues, as well as Marcom insights, place-based applications, privacy, global marketing, and of course, memorable advertising campaigns. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Verlag: South-Western, 1999
ISBN 10: 0030211131 ISBN 13: 9780030211133
Anbieter: Ammareal, Morangis, Frankreich
Hardcover. Zustand: Très bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Edition 1999. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Slight signs of wear on the cover. Edition 1999. Ammareal gives back up to 15% of this book's net price to charity organizations.
Verlag: South-Western College Pub
ISBN 10: 0030103525 ISBN 13: 9780030103520
Zustand: Good. Good condition. 4th edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES.
Verlag: South-Western College Pub, 2002
ISBN 10: 0030352711 ISBN 13: 9780030352713
Anbieter: medimops, Berlin, Deutschland
Zustand: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
Verlag: South-Western, 1999
ISBN 10: 0030211131 ISBN 13: 9780030211133
Anbieter: Ammareal, Morangis, Frankreich
Hardcover. Zustand: Bon. Ancien livre de bibliothèque. Edition 1999. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Edition 1999. Ammareal gives back up to 15% of this book's net price to charity organizations.
Verlag: South-Western College Pub, 1980
ISBN 10: 1133191428 ISBN 13: 9781133191421
Anbieter: AwesomeBooks, Wallingford, Vereinigtes Königreich
Misc. Supplies. Zustand: USED_VERYGOOD. Advertising Promotion and Other Aspects of Integrated Marketing Communications, International Edition This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
Verlag: Cengage Learning (edition 10), 2017
ISBN 10: 1337282650 ISBN 13: 9781337282659
Anbieter: BooksRun, Philadelphia, PA, USA
Paperback. Zustand: USED_GOOD. 10. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported.
Verlag: South-Western College Pub, 2017
ISBN 10: 1337282650 ISBN 13: 9781337282659
Anbieter: WeBuyBooks, Rossendale, LANCS, Vereinigtes Königreich
Zustand: LikeNew. Most items will be dispatched the same or the next working day.
Verlag: The Dryden Press, 1997
ISBN 10: 0030103525 ISBN 13: 9780030103520
Anbieter: Alpha 2 Omega Books BA, Southampton, HANTS, Vereinigtes Königreich
Hardcover. Zustand: Very good. No Jacket. Fourth edition. VGC.The Dryden Press,1997.Fourth edition.Large format hardback(a couple of nicks and scratches on the cover) in VGC,no Dj.Illustrated with colour,b/w photos,drawings,diagrams,tables.Nice and clean pages with a couple of nicks and creases on the edges of the pages,some pencil marks impressions on the edges of some pages,mark and name written on the edge of the title page.The book is in VGC with light shelf wear.608pp including Glossary,index.Heavy book(approx. 1.5 Kg) This is another paragraph Product Description: Now available in an exciting, eye-catching, four-colour text, Shimp's Advertising, Promotion and Supplemental Aspect of Integrated Marketing Communications 4/e fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications and advertising media selection than any text on the market. Beginning in Chapter 1, the fourth edition takes a more extensive integrated marketing communication (IMC) perspective than in previous editions and also introduces a 'building-brand-equity' perspective that is utilised throughout the chapters following.
Verlag: Cengage Learning, 2014
ISBN 10: 1408093561 ISBN 13: 9781408093566
Anbieter: Chapter 1, Johannesburg, GAU, Südafrika
Paperback. Zustand: Very Good. South African Edition. shelf wear on the wraps. internally clean and presentable. sound binding. may require extra postage outside South Africa. [SK]. Our orders are shipped using tracked courier delivery services.
Verlag: South-Western College Pub, 2017
ISBN 10: 1337282650 ISBN 13: 9781337282659
Anbieter: Monster Bookshop, Fleckney, Vereinigtes Königreich
Paperback. Zustand: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE.
Verlag: Cengage Learning, Inc, 2017
ISBN 10: 1337282650 ISBN 13: 9781337282659
Anbieter: moluna, Greven, Deutschland
Zustand: New. Über den AutorJ. Craig Andrews is Professor and Charles H. Kellstadt Chair in Marketing at Marquette University, where he has been a faculty member for 32 years. Dr. Andrews recently served as a Social Scientist (Center for Tobacco .