Advertisements (Mehr als 1.200 Ergebnisse)

Zustand: Acceptable. Item in acceptable condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Paperback. Zustand: Very Good. "Linda's technique is a light to see by." --Ray Bradbury In this book, Linda Seger, author of Making a Good Script Great, shows how to create strong, multidimensional characters in fiction, covering everything from research to character block. She introduces concepts designed to stimulate the creative process, combining them with practical techniques and exercises. She also offers specific advice on creating nonfiction and fantasy characters, and case studies of such classics as Ordinary People and the sitcom Cheers. Addressing topics from backstory development to character psychology to avoiding stereotypes, Creating Unforgettable Characters is an excellent resource for writers in any genre or creative field. Interviews with successful professional writers complete this essential volume.…

Paperback. Zustand: Good. "Linda's technique is a light to see by." --Ray Bradbury In this book, Linda Seger, author of Making a Good Script Great, shows how to create strong, multidimensional characters in fiction, covering everything from research to character block. She introduces concepts designed to stimulate the creative process, combining them with practical techniques and exercises. She also offers specific advice on creating nonfiction and fantasy characters, and case studies of such classics as Ordinary People and the sitcom Cheers. Addressing topics from backstory development to character psychology to avoiding stereotypes, Creating Unforgettable Characters is an excellent resource for writers in any genre or creative field. Interviews with successful professional writers complete this essential volume.…

Paperback. Zustand: Fair. First Edition. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

Paperback. Zustand: Very Good. You don't have to be especially creative. And you can forget about writer's block. Because now, even if you've never written advertising before, there's a simple proven way to Write *ADS* Great copywriters aren't born. They're made That's because writing isn't a talent you're born with--it's a skill as learnable as driving a car or typing. Write Great Ads takes the mystery out of copywriting and shows how to write effective advertising copy for print ads, direct mail packages, radio spots, and television commercials. Write Great Ads takes you, step-by-step, through every aspect of the process. You'll learn: * How to zero in on the key features and benefits of your ad* How to write a headline that really sells* How to come up with an original, effective selling concept* How to put all the facts together and craft an irresistible call to action--guaranteed to pull in sales This one-of-a-kind workbook breaks advertising down into simple steps that anyone--no matter what your level of experience--can master and enjoy. Write Great Ads is also packed with fill-in exercises and self-tests so you can practice each step immediately. This is a practical, straightforward, and instructive book with heavy emphasis on fundamentals--all in good, clear, no-nonsense English--and an overall good reference for anyone interested in better communications.…

Paperback. Zustand: Good. You don't have to be especially creative. And you can forget about writer's block. Because now, even if you've never written advertising before, there's a simple proven way to Write *ADS* Great copywriters aren't born. They're made That's because writing isn't a talent you're born with--it's a skill as learnable as driving a car or typing. Write Great Ads takes the mystery out of copywriting and shows how to write effective advertising copy for print ads, direct mail packages, radio spots, and television commercials. Write Great Ads takes you, step-by-step, through every aspect of the process. You'll learn: * How to zero in on the key features and benefits of your ad* How to write a headline that really sells* How to come up with an original, effective selling concept* How to put all the facts together and craft an irresistible call to action--guaranteed to pull in sales This one-of-a-kind workbook breaks advertising down into simple steps that anyone--no matter what your level of experience--can master and enjoy. Write Great Ads is also packed with fill-in exercises and self-tests so you can practice each step immediately. This is a practical, straightforward, and instructive book with heavy emphasis on fundamentals--all in good, clear, no-nonsense English--and an overall good reference for anyone interested in better communications.…

Paperback. Zustand: Very Good. First Edition. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Paperback. Zustand: Good. Over  1,000 Eye-Opening Entries about the People, Gadgets, Literature, Songs, Movies, Advertisements, and Other Fascinating Facts, Follies, and Foibles in Sexual History Get ready to enjoy a lively, funny, sometimes shocking, and always fascinating treatment of a subject you were just thinking about anyway! Great Moments in Sex is an entertaining romp through the history of sex--from ancient times to the era of Viagra and Monica Lewinsky -- complete with the gadgets, people, literature, songs, advertisements, movies, and events associated with all things sexual. At any given moment, any given person is more likely to be thinking about sex than about anything else. It makes us who we are and it determines what we do. It's the bane, the pain, the pleasure of our existence. If history has proved anything, it's that there's just no rational way to deal with sex--and this book is a fun and fascinating review of the absurd, amazing, bewildering, frightening, and altogether irrational ways we have dealt with it throughout time. Great Moments in Sex chronicles the whole libidinous, lascivious, and just plain loony story: the tools we've used, the laws we've made, the so-called expert advice from Aristotle to The Joy of Sex, the attempts to repress sex, and the infinitely varied ways it has popped up anyway.…

Paperback. Zustand: Very Good. Illustrated. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Paperback. Zustand: Very Good. First Edition. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Zustand: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Mass Market Paperback. Zustand: Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Hardcover. Zustand: Very Good. First Edition. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Paperback. Zustand: Good. Styles in advertising will change, but there is no copywriter, artist, or campaign planner who will not profit by studying proved successes, whether of 50 years ago or today. In this single volume are 100 of what are probably among the most successful advertisements ever to appear in print, plus an additiional 13 added especially for this edition. These 113 ads are proven salesmen―almost every one had phenomenal results. They have not been included because of personal whim, or for their beauty. The ultimate criterion here is the only one that really counts: whether an ad did what it was supposed to do. These ads helped change the habits of a nation, built reputations, gave new expressions to the language and―first and foremost―sold millions of dollars of merchandise, from Rolls Royce automobiles to Lux Soap, from Riviera Pears to Steinway Pianos. You learn the salient facts behind these ads as well, often expressed in the words of the originator himself. Men who understood intuitively the workings of mass persuasion techniques long before they became widespread describe their own thoughts, reasonings, and hunches. Earnest Elmo Calkins tells about his experiences in creating Phoebe Snow for the Lackawanna Railroad. Bruce Barton tells about his work on the "Five Foot Shelf" ad, which increased eight-fold the number of coupons received. David Ogilvy describes his campaigns for Hathaway Shirts and Rolls Royce. Raymond Rubicam tells of Squibb's "Priceless Ingredient." More than 100 ads tell better than any textbook or professional analysis exactly what is the secret ingredient that makes an ad "click" when a thousand others fail.…

Mass Market Paperback. Zustand: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.

Mass Market Paperback. Zustand: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.

Zustand: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Good. 1st ed. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Paperback. Zustand: Good. Originally published in 1959, Advertisements for Myself is an inventive collection of stories, essays, polemic, meditations, and interviews. It is Norman Mailer at his brilliant, provocative, outrageous best. Emerging at the height of ?hip,? Advertisements is at once a chronicle of a crucial era in the formation of modern American culture and an important contribution to the great autobiographical tradition in American letters.…

Paperback. Zustand: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Zustand: As New. Like New condition. A near perfect copy that may have very minor cosmetic defects.

Zustand: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.

Zustand: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.

Zustand: Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.