Management & strategy - 8-teilige buchserie (5 Ergebnisse)

Taschenbuch. Zustand: Neu. Neuware - Valuation Techniques in Mergers and Acquisitions (M&A): The Handbook for Managers authored by Dr.V.Pattammal is a practical guide designed to help corporate managers, business leaders, finance professionals, and aspiring decision-makers understand and apply valuation techniques in mergers and acquisitions. The book combines conceptual understanding with a practical, industry-oriented approach, emphasizing both Indian and global business contexts.The handbook explores the importance of valuation in M&A decision-making and explains how valuation supports fair pricing, risk identification, negotiation, financing decisions, regulatory requirements, stakeholder communication, and long-term value creation. It covers major approaches including Discounted Cash Flow (DCF), Comparable Company Analysis, Precedent Transactions Analysis, Asset-Based Valuation, Market Capitalization, and Economic Value Added (EVA). The book also highlights the importance of examining multiple valuation perspectives rather than relying on a single estimate.A distinctive feature of the handbook is its emphasis on managerial application. Chapters incorporate case studies, activities, assignments, simulations, management games, group tasks, and role plays that encourage learners to connect valuation theory with realistic acquisition decisions. The practical framework helps managers assess acquisition prices, quantify synergies, evaluate risks, compare valuation methods, and develop informed recommendations.Overall, this handbook serves as a useful learning and reference resource for managers seeking to strengthen financial judgment, negotiation capability, strategic thinking, and value-creation skills in M&A transactions.…

Taschenbuch. Zustand: Neu. Neuware - Revival Strategies for Sick Units: A Manager's Handbook authored by Dr.V.Pattammal is a practical guide for managers, corporate leaders, consultants, and professionals involved in diagnosing and reviving financially or operationally distressed organizations. The handbook presents a comprehensive framework for understanding corporate sickness, identifying early-warning signals, assessing financial and operational problems, and selecting appropriate strategies for sustainable recovery.The book begins by distinguishing business sickness from insolvency and examines the causes, symptoms, and financial indicators of corporate distress. It then explores financial restructuring, including debt restructuring, equity restructuring, working-capital management, valuation, and alternative financing approaches. Operational improvements address cost reduction, process redesign, efficiency enhancement, and performance improvement, while market repositioning focuses on changing customer perceptions, strengthening value propositions, developing new markets, and improving competitive positioning.Recognizing that successful revival requires more than financial intervention, the handbook examines leadership and management changes, governance reforms, strategic partnerships, and alliances. It also highlights the importance of legal and regulatory considerations, including insolvency frameworks, corporate governance, contracts, labor matters, taxation, and stakeholder protection.The later chapters provide a structured implementation approach covering assessment and diagnosis, strategic planning, stakeholder communication, monitoring, evaluation, performance metrics, and corrective action. The book incorporates global and Indian perspectives, including India's IBC, CIRP, NCLT, IBBI, and MSME pre-pack mechanisms.Designed as a hands-on managerial resource, the handbook integrates case studies, activities, assignments, simulations, management games, group tasks, and role plays, making it useful for both individual learning and corporate training.…

Taschenbuch. Zustand: Neu. Neuware - Mastering Service Marketing: A Manager's Handbook authored by Dr.V.Pattammal is a practical and comprehensive guide designed for managers, corporate leaders, consultants, entrepreneurs, and management students seeking to develop expertise in service marketing. The book combines conceptual understanding with managerial application, with particular attention to both Indian and global service environments.The book covers eleven important dimensions of service marketing, including the introduction and characteristics of services, the 7Ps service marketing mix, relationship building, service quality and customer satisfaction, service branding, marketing strategies, technology, contemporary challenges, non-profit service marketing and future trends.A central strength of the book is its hands-on learning orientation. It explains concepts such as intangibility, inseparability, heterogeneity, perishability, customer involvement, service quality, customer experience, service recovery, and technology-enabled service delivery. Managers are encouraged to apply these concepts through service blueprints, case studies, simulations, management games, role plays, group activities, and assignments.The book also connects service marketing theory with real-world examples from banking, healthcare, education, hospitality, aviation, food delivery, transportation, technology, and digital services. It emphasizes customer-centricity, employee capability, process standardization, personalization, demand management, service recovery, and technology as foundations for competitive advantage.Overall, this handbook enables readers to understand, design, deliver, manage, measure, and continuously improve service experiences in dynamic and competitive markets. …

Taschenbuch. Zustand: Neu. Neuware - Exploring Augmented Reality in Marketing: A Marketer's Handbook authored by Dr.V.Pattammal, provides a comprehensive and practical understanding of how Augmented Reality (AR) is transforming modern marketing and customer experiences. The handbook is designed for managers, corporate leaders, marketers, management consultants, and professionals seeking to develop knowledge, skills, and strategic capabilities in AR-enabled marketing. It explains the evolution of AR, the technologies that enable it, its major applications, strategic objectives, consumer behavior implications, and its role across the consumer decision journey.The handbook examines practical applications such as virtual try-ons, product visualization, interactive advertising, AR packaging, retail experiences, social-media filters, virtual showrooms, experiential campaigns, and location-based marketing. It demonstrates how AR can improve customer engagement, product understanding, personalization, purchase confidence, brand experience, and omnichannel integration. It also emphasizes the importance of measuring AR effectiveness through engagement, conversion, customer and financial metrics.A distinctive feature of the handbook is its focus on both Indian and global business contexts, supported by examples, case studies, activities, assignments, and strategic exercises. It addresses important challenges including development costs, technical limitations, customer adoption, privacy, content quality, measurement difficulties, and ethical considerations.The handbook ultimately positions AR not merely as an advertising technology but as a customer-experience and strategic marketing tool. It provides marketers with frameworks for identifying customer problems, designing AR experiences, establishing KPIs, evaluating investment feasibility, managing risks and developing implementation roadmaps.…

Taschenbuch. Zustand: Neu. Neuware - Exploring Corporate Strategies: The Manager's Handbook (Part 1) authored by Dr.V.Pattammal is a comprehensive and practical guide to understanding, evaluating, and implementing corporate strategies in dynamic business environments. Designed for managers, entrepreneurs, start-up founders, corporate executives, consultants, and aspiring strategic leaders, the book connects strategic concepts with practical organizational applications in Indian and global contexts.The book presents fourteen major categories of corporate strategy, covering growth, stability, retrenchment, combination, diversification, integration, internationalization, digital and technology, innovation, mergers and acquisitions, strategic alliances, sustainability-oriented strategies, Blue Ocean and market-creation strategies, and platform and ecosystem strategies.It explains how organizations can select appropriate strategies by considering objectives, financial resources, competitive conditions, internal capabilities, customer needs, technology, risk, and regulatory factors. The book emphasizes that there is no universally suitable strategy and that effective strategic choices must align organizational objectives, resources, capabilities, and environmental conditions.A distinctive feature of the handbook is its hands-on learning orientation. Chapters incorporate case studies, activities, assignments, strategic exercises, examples, key tasks, insights, strategies, and takeaways to support managerial learning and decision-making. The book also highlights contemporary issues such as digital transformation, innovation, sustainability, market creation, platforms, ecosystems, and internationalization.Overall, the handbook provides a structured framework for understanding corporate-level strategic choices and developing sustainable competitive advantage. It encourages managers to view strategy as a dynamic and continuous process involving adaptation, resource allocation, risk assessment, innovation, and long-term value creation. …