Peter Lang Media and Communication (69 Ergebnisse)

Paperback. Zustand: Fine.

Hardcover. Zustand: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.

Zustand: Good. Used book that is in clean, average condition without any missing pages.

Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Zustand: Good. New. It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience.

Paperback. Zustand: Good. Ex-library copy with usual markings. Pages are clean and intact.

Paperback. Zustand: Fair. New. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Originalbroschur. Zustand: Gut. X, 282 S. Einband leicht berieben. - The Model of Country Concept Explained. Jami A. Fullerton and Alice Kendrick -- A Historical Overview and Future Directions in the Conceptualization of Country Images. Michael Elasmar and Jacob Groshek -- Trust in Nation Branding and Public Diplomacy: Beyond Reputation and Image. Claudia Labarca -- The Role of Familiarity in Shaping Country Reputation. Dane Kiambi -- A Sample Methodology for Extracting and Interpreting Country. Concept from Social Media Users and Content. Jacob Groshek, Lei Guo, Chelsea Cutino, and Michael Elasmar -- Ferguson, Global Media Narratives, and Nation Branding. Ibrahim N. Abusharif -- Movies' Influence on Country Concept. Fang Yang and Bruce Vanden Bergh -- Country of Origin, Country Image, and Wine. Fang Liu, Jamie Murphy, and Jing Li -- From "Bottomless Basket" to "Beautiful Bangladesh": Nation Branding through Tourism and Public Diplomacy. Imran Hasnat and Elanie Steyn -- Impact and Evaluation of International Exchange Programs as Tools of Relational Diplomacy. Mallorie Rodak -- Factors Shaping U.S. College Students'Concept of China and Willingness to Study in China. Olga Zatepilina-Monacell, Hongwei"Chris"Yang, and Yingqi Wang -- The U.S. Secretary of State's Award for Corporate Excellence. An Intersection of Nation Branding, Public Diplomacy, and Global Corporate Social Responsibility. JanisTeruggi Page and Lawrence Parnell -- A Propaganda Analysis of the Brand USA Tourism Campaign: Government-Sponsored Advertising to International Travelers. Jami A. Fullerton, Alice Kendrick, and Mallorie Rodak. ISBN 9781433130281 Sprache: Englisch Gewicht in Gramm: 406.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Originalhardcover. Zustand: Wie neu. X, 281 S. Jami A. Fullerton and Alice Kendrick: The Model of Country Concept Explained -- Michael Elasmar and Jacob Groshek: A Historical Overview and Future Directions in the Conceptualization of Country Images -- Claudia Labarca: Trust in Nation Branding and Public Diplomacy: Beyond Reputation and Image -- Dane Kiambi: The Role of Familiarity in Shaping Country Reputation -- Jacob Groshek, Lei Guo, Chelsea Cutino, and Michael Elasmar: A Sample Methodology for Extracting and Interpreting Country Concept from Social Media Users and Content -- Ibrahim N. Abusharif: Ferguson, Global Media Narratives, and Nation Branding -- Fang Yang and Bruce Vanden Bergh: Movies' Influence on Country Concept -- Fang Liu, Jamie Murphy, and Jing Li: Country of Origin, Country Image, and Wine -- Imran Hasnat and Elanie Steyn: From "Bottomless Basket" to "Beautiful Bangladesh": Nation Branding through Tourism and Public Diplomacy -- Mallorie Rodak: Impact and Evaluation of International Exchange Programs asTools of Relational Diplomacy -- Olga Zatepilina-Monacell, Hongwei "Chris" Yang, and Yingqi Wang: Factors Shaping U.S. College Students'Concept of China and Willingness to Study in China -- JanisTeruggi Page and Lawrence Parnell: The U.S. Secretary of State's Award for Corporate Excellence: An Intersection of Nation Branding, Public Diplomacy, and Global Corporate Social Responsibility -- Jami A. Fullerton, Alice Kendrick, and Mallorie Rodak: A Propaganda Analysis of the Brand USA Tourism Campaign: Government-Sponsored Advertising to International Travelers. ISBN 9781433130298 Sprache: Englisch Gewicht in Gramm: 495.

HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Hardcover. Zustand: Very Good. 2. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Taschenbuch. Zustand: Neu. Neuware -Strategic development is one of the most daunting challenges that faces any professional, no matter the field. After all, stakes are high. Developing effective strategies can put you on the path to becoming a trusted advisor and a valued employee.The Communication Strategy Framework introduced in this handbook has been designed to help professionals make targeted choices toward strategic communication. Taking an iterative approach and continually reflecting on whether your choices remain congruent enables you to continually adapt to changing circumstances while staying in command. Linear planning models are ineffective. Quick strategy development can revolutionize the communication function and strengthen the relationship amongst members of a professional team. Linking communication and business strategy is the number one challenge for today¿s communication practitioners.The Communication Strategy Framework facilitates the communication professional to forcefully and efficiently make the right choices. It compels individuals to think about how communication can contribute to achieving the organization's or client¿s goals. As a result, it provides a clear picture of your communication strategy in one page by putting superfluous details aside and concentrating on the essentials.The Communication Strategy Framework has proven to be an instant eye-opener. A best-seller amongst professionals in the Netherlands, it is available for the first time in English. This step-by-step guide to creating a winning communication strategy will help communicators of all types, from professionals and clients to students and teachers!Books on Demand GmbH, Überseering 33, 22297 Hamburg 186 pp. Englisch.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Strategic development is one of the most daunting challenges that faces any professional, no matter the field. After all, stakes are high. Developing effective strategies can put you on the path to becoming a trusted advisor and a valued employee. The Communication Strategy Framework introduced in this handbook has been designed to help professionals make targeted choices toward strategic communication. Taking an iterative approach and continually reflecting on whether your choices remain congruent enables you to continually adapt to changing circumstances while staying in command. Linear planning models are ineffective. Quick strategy development can revolutionize the communication function and strengthen the relationship amongst members of a professional team. Linking communication and business strategy is the number one challenge for today's communication practitioners. The Communication Strategy Framework facilitates the communication professional to forcefully and efficiently make the right choices. It compels individuals to think about how communication can contribute to achieving the organization's or client's goals. As a result, it provides a clear picture of your communication strategy in one page by putting superfluous details aside and concentrating on the essentials. The Communication Strategy Framework has proven to be an instant eye-opener. A best-seller amongst professionals in the Netherlands, it is available for the first time in English. This step-by-step guide to creating a winning communication strategy will help communicators of all types, from professionals and clients to students and teachers!

Taschenbuch. Zustand: Neu. Neuware -Theories help to troubleshoot gaps in our understanding, and to make sense of a world that is constantly changing. What this book tries to do, in part, is blur the lines between the differences between today¿s college students ¿ the millennial generation ¿ and their professors, many of whom hail from the Boom Generation and Generation X.In the following chapters, contributors build upon what both parties already know. Writing in a highly accessible yet compelling style, contributors explain communication theories by applying them to «artifacts» of popular culture. These «artifacts» include Lady Gaga, Pixar films, The Hunger Games, hip hop, Breaking Bad, and zombies, among others. Using this book, students will become familiar with key theories in communication while developing creative and critical thinking. By experiencing familiar popular culture artifacts through the lens of critical and interpretive theories, a new generation of communication professionals and scholars will hone their skills of observation and interpretation ¿ pointing not just toward better communication production, but better social understanding.Professors will especially enjoy the opportunities for discussion this book provides, both through the essays and the «dialogue boxes» where college students provide responses to authors¿ ideas.Books on Demand GmbH, Überseering 33, 22297 Hamburg 264 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -This book examines the ways in which communicative practices influence the lives of students and faculty with disabilities in higher education. Offering their own experiences as teachers and students, the authors use qualitative research methods, mainly narrative and autoethnography, to highlight the intersections among communication, disability, diversity, and critical communication pedagogy. While embodying and emphasizing these connections, each chapter defines the notion of disability from a different point of view; summarizes the relevant literature; provides suggestions for different ways of improving the experiences of people with disabilities in higher education; promotes social change; and in some cases, promotes policy change. Overall, the volume promotes more effective, mindful, honest, and caring interaction between able-bodied and disabled individuals.Libri GmbH, Europaallee 1, 36244 Bad Hersfeld 204 pp. Englisch.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Theories help to troubleshoot gaps in our understanding, and to make sense of a world that is constantly changing. What this book tries to do, in part, is blur the lines between the differences between today's college students - the millennial generation - and their professors, many of whom hail from the Boom Generation and Generation X. In the following chapters, contributors build upon what both parties already know. Writing in a highly accessible yet compelling style, contributors explain communication theories by applying them to «artifacts» of popular culture. These «artifacts» include Lady Gaga, Pixar films, The Hunger Games, hip hop, Breaking Bad, and zombies, among others. Using this book, students will become familiar with key theories in communication while developing creative and critical thinking. By experiencing familiar popular culture artifacts through the lens of critical and interpretive theories, a new generation of communication professionals and scholars will hone their skills of observation and interpretation - pointing not just toward better communication production, but better social understanding. Professors will especially enjoy the opportunities for discussion this book provides, both through the essays and the «dialogue boxes» where college students provide responses to authors' ideas.

Taschenbuch. Zustand: Neu. Neuware -Social Media in the Classroom provides a comprehensive resource for teaching social media in advertising, public relations, and journalism at the undergraduate and graduate levels. With twelve chapters by contributors from the United States, the United Kingdom, and Australia, this volume provides original scholarly work which encompasses a wide range of methodologies, theories, and sample assignments for implementing social media. This book is an excellent resource for preparing students to transform their personal skills in social media into professional skills for success in the job market. 262 pp. Englisch.

Zustand: New.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Social Media in the Classroom provides a comprehensive resource for teaching social media in advertising, public relations, and journalism at the undergraduate and graduate levels. With twelve chapters by contributors from the United States, the United Kingdom, and Australia, this volume provides original scholarly work which encompasses a wide range of methodologies, theories, and sample assignments for implementing social media. This book is an excellent resource for preparing students to transform their personal skills in social media into professional skills for success in the job market.