9798902075233 - a handbook of digital marketing: a complete guide for college students von subrata ray (2 Ergebnisse)
- Softcover
Anbieter: PBShop.store UK, Fairford, GLOS, Vereinigtes KönigreichPBShop.store UK
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EUR 19,67
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PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
- Softcover
Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH
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EUR 28,86
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Taschenbuch. Zustand: Neu. Neuware - The 'A Handbook of Digital Marketing' aims to provide BBA and MBA students with a comprehensive understanding of the digital landscape's importance in modern business. It bridges the gap between academic theory and industry practice, beginning with the fundamentals of digital marketing and co…nsumer behaviour in the digital age. The book covers essential topics like online analytics, search engine optimization (SEO), and social media marketing, equipping students to create effective digital strategies.Recognizing the fast-paced nature of the digital world, the book includes the latest SEO updates and a detailed discussion on social media optimization. It also emphasizes the strategic use of Google Maps for local businesses. Each chapter features suggested questions, activities, and multiple-choice questions to enhance learning and application. This interactive approach prepares students to tackle real-world challenges, making the book a valuable resource for aspiring and experienced business managers looking to leverage digital technologies effectively.
