9798896735656 - flavours of origin: an insight on purchase of gi products of kerala von manoj m (1 Ergebnisse)

Buch. Zustand: Neu. Neuware - This book explores the key factors influencing consumer buying behavior for Geographical Indication (GI) products-special goods linked to specific regions and traditions. It delves into how cultural, social, economic, and psychological elements shape consumer preferences and decision-making. With re…