9798298916400 - geographical indications: around the world (wines of the world) von musumeci, bernardo (3 Ergebnisse)
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Taschenbuch. Zustand: Neu. Neuware - Introduction: The concept of Geographical Indications (GIs): definitions, types (Denomination of Origin and Indication of Origin) and importance.The role of GIs in the globalized market: valuing origin, quality and tradition.GIs as a differentiation strategy in the competitive wine market.>Ge…ographical Indications: Concepts and Fundamentals: Definition and types of GIs: Denomination of Origin (DO) and Indication of Origin (IP).Constituent elements of a GI: link with the territory, natural and human factors, reputation.Benefits of protecting a GI: for producers, consumers and the region.The role of regulatory and control bodies of GIs.>GIs and the Global Wine Market: The global wine market: trends, challenges and opportunities.The importance of origin and typicality in consumer choice.GIs as a marketing and communication tool: brand building and product enhancement.The role of GIs in market segmentation and wine positioning.>IGs Around the World: Europe: English: the Appellation d'Origine Contrôlée (AOC) system.Italy: Denomination of Controlled Origin (DOC) and Denomination of Controlled and Guaranteed Origin (DOCG).Spain: Denomination of Origin (DO) and Qualified Denomination of Origin (DOCa).Portugal: Controlled Denomination of Origin (DOC) and Protected Geographical Indication (IGP).New World: United States: American Viticultural Areas (AVAs).Australia: Geographical Indications (GIs).Chile: Denomination of Origin (DO).Argentina: Geographical Indication (GI).>Challenges and Opportunities of GIs: Challenges for the management and protection of GIs: fraud, unfair competition, climate change.The need to adapt to the demands of the global market: innovation and sustainability.Opportunities for regional development and wine-gastronomic tourism.The future of GIs in the wine market: trends and perspectives.
