9798288175534 - outflank, outfox, outmaneuver: disruptive strategies, tactics and game changer market moves in commercial aviation: the jet age (commercial aviation: ... oem maneuvers & the close aerial finishes) von narang, rajat (2 Ergebnisse)

Taschenbuch. Zustand: Neu. Neuware - In the early 1960s, Pratt & Whitney, with a clear head start, had an almost dominant market position in the commercial aircraft engines market while GE lagged behind by a fair margin. However, a GE engineer, Gerhard Neumann, was tired of losing to Pratt, and chose to shake things up and chang…