Isbn: 9798263712853 - the brand psychology: hidden forces shaping consumer minds (3 Ergebnisse)

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Taschenbuch. Zustand: Neu. Neuware - Brand Psychology: The Hidden Forces Shaping Consumer Minds is not another marketing manual. It is a cultural X-ray of the most powerful force shaping our era: the ability of brands to live inside human minds.Brands do not simply sell products. They colonize memory, hijack attention, awaken emotions, and weave themselves into our identities. From the sneakers we wear to the phone we can't put down, brands have learned to operate on the deepest layers of psychology. This book reveals how.Drawing from psychology, neuroscience, behavioral economics, and cultural theory, Brand Psychology explores the hidden mental shortcuts, emotional triggers, and symbolic architectures that make brands irresistible. Each chapter dissects a dimension of the human mind-from attention and memory to bias, identity, and even the unconscious-showing how brands exploit these mechanisms to build loyalty, tribes, and cultural dominance.Inside these pages, you will discover: - Why attention is the most precious currency in a saturated world.- How repetition, storytelling, and symbols carve brands into our memory.- The secret role of emotions-love, nostalgia, even obsession-in creating unbreakable attachments.- The cognitive biases and heuristics that make us defend brands we love, even irrationally.- The neuroscience of reward, habit, and the dopamine loops behind consumer behavior.- The dark side: manipulation, exploitation of vulnerabilities, and the construction of dependency.- The future: algorithms, AI, and how digital environments reshape the branded mind.Far from being a guide for marketers alone, this book is a call for awareness. It challenges readers to recognize the ways in which brands infiltrate not only their choices but their very sense of self. It asks: are we passive consumers, or can we become active psychological citizens capable of resisting, reshaping, and demanding more ethical forms of branding Brand Psychology is provocative yet rigorous, accessible yet intellectually sharp. It is written for marketers, psychologists, entrepreneurs, designers, and anyone who has ever felt the pull of a brand and wondered why. More than a book on marketing, it is a manifesto on culture, identity, and the future of human decision-making.In an age where brands are no longer just companies but cultural forces, Brand Psychology will change the way you see the world-and yourself.…