9798245064260 - advertising is the world's oldest profession: why most advertising fails — and what still works when everything else changes von ferris, g frank (3 Ergebnisse)
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Taschenbuch. Zustand: Neu. Neuware - - Does advertising feel like a crapshoot for you - Do you feel like you're throwing away money, but you're obliged to do something - Did you know what you don't say is more important than what you do say Advertising Is the World's Oldest Profession isn't about trends, hacks, or chasing the la…test platform.It's about what I wish every business owner understood before they spent money on advertising.After nearly five decades working in advertising-radio, print, digital, and everything in between-I kept seeing the same misunderstandings repeat themselves. Different technology. Same mistakes. Same disappointments.This book is a clear-eyed look at how advertising actually works-and why it so often doesn't.You'll learn: - Why advertising is older than money-and what that tells us about persuasion- The real difference between advertising and marketing (and why confusing the two costs money)- Why repetition matters more than cleverness- How copy shapes perception long before a customer ever walks in- What advertising can't fix-no matter how much you spend- How business owners get sold bad advertising- Why 'deals,' promotions, and visibility often disappoint- Why advertising is still, and always has been, humanThere are no formulas here. No promises of overnight success. No jargon designed to impress other advertisers.Just practical clarity, hard-earned perspective, and honest explanations drawn from decades of real conversations with business owners trying to make good decisions.If you've ever wondered why advertising felt confusing, disappointing, or harder than it should be-this book was written for you. Advertising works best when it respects how people actually decide-not how technology wishes they would.
