Isbn: 9798214052601 (2 Ergebnisse)

Taschenbuch. Zustand: Neu. Neuware - Iacobucci's 'Marketing Management,' 7th Edition, is designed with you in mind -- clear, practical and focused on what really matters. Chapters starts by asking the big questions: What is this concept Why does it matter in the real world And most importantly, How do you do it well You'll get straightforward explanations, real examples and step-by-step guidance that help you connect theory to action. This book shows you how to think like a marketer. Explore how companies use AI, analytics, social media and global strategies to make smart decisions. You'll also dive into short, real-world mini-cases and ethical challenges that help you apply what you're learning in class to real business situations. Whether you're preparing for a career in marketing or just want to understand how marketing drives business success, this book gives you the tools to succeed in your course and beyond.…

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.