ISBN: 9798175869362 - how 10 top food trucks get their customers: study your competition. learn their strategies. steal their customers. (dr. paul's organize-plan-grow quick guides: food truck edition) (1 Ergebnisse)

Taschenbuch. Zustand: Neu. Neuware - Your food is good. Your window is quiet. That is not a food problem. It is a customer problem, and it is the most common reason good food trucks fail. So Dr. Paul Borosky went and studied ten food trucks that solved it. Real trucks, real names, in three countries and across nearly twenty years. Their history, their menus, their prices, their own websites, and about fifty customer reviews each. Then he pulled out exactly what each one did to fill a window, and checked every claim against a public source. Ten trucks. One question. How do you get customers - The Los Angeles taco truck that fed free food to nightclub bouncers before it fed anybody else- The Virginia truck that launched with the hardest part already done, and asks you to bring your own bag of chips- The lobster roll company that went on national television and found out attention is not the same thing as demand- The London van that was free, and sat unused while the owner tested the sandwich on a market stall first- The Miami truck with no viral moment, that won one local award at a time for fifteen years- The Las Vegas seafood truck taking two hundred dollars a day, until a food reviewer rode past on a bicycle- The Hawaii shrimp truck that stopped moving in the nineties and let customers write their names all over itThen the part most books skip: what to actually do on Monday. Chapter 12 pulls the seven habits that showed up again and again across all ten businesses. Chapter 13 turns them into a plan you can run, with a week-by-week thirty day schedule, real dollar figures, and a fill-in worksheet at the back.You will learn how to: - Borrow a crowd somebody else already gathered, for the price of a booth fee- Win over the handful of people in your town who get asked where to eat all day- Pick the one item worth being known for, and work out whether your menu needs anything behind it- Read your competitors' reviews to find the gap nobody in your market has claimed- Build a schedule that turns first-time customers into people who stop deciding and just show upNo theory. No jargon. No margin math. This book answers one question and nothing else: how do you get customers, and how do you keep them. Every claim about every truck is sourced. Every tactic comes with what it costs and how to tell whether it worked. Whether you are still building the truck or you have been parked in the same spot for three years wondering why the line is short, this book hands you the plan. Scroll up, grab your copy, and go fill your window.…