ISBN: 9798174975231 - ai-powered marketing: leveraging artificial intelligence for marketing excellence (the future-ready marketing series™, band 10) (1 Ergebnisse)

Taschenbuch. Zustand: Neu. Neuware - Stop Guessing Whether Your AI Pilot Is Actually WorkingEvery marketing leader knows this moment: a competitor announces an AI tool, your team rushes to match it, and six months later nobody can say whether it moved a single real number. AI-Powered Marketing fixes that - before your next pilot becomes an expensive guess.This isn't another hype-driven AI marketing strategy book. It's a field-tested system for generative AI marketing decisions, built on four fully-sourced case studies - including a real company that lost a legal case over an unsupervised chatbot.- The AI Decision-Readiness Framework - know if you're ready before you spend- A clear line between what AI should automate and what needs a human- Four verified case studies, including one costly mistake most books won't show you- A 90-day rollout plan plus a full AI governance checklist you can use this week- Zero recycled stats - every claim is sourced or clearly labeled as illustrativeEvery figure in this book is independently verified, dated, and cited - not repackaged vendor marketing.Get your copy today, and make your next AI decision the one you can finally defend in the boardroom.…