ISBN: 9798172932786 - digital marketing & social media: driving growth through digital ecosystems (the future-ready marketing series™, band 7) (1 Ergebnisse)

Taschenbuch. Zustand: Neu. Neuware - Your Digital Marketing Isn't Broken - It's Just Never Been CoordinatedIf your SEO team, paid media, content, and social channels all report solid numbers but you still can't explain how a single customer actually found and bought from you, you're not alone. Most digital marketing strategy fails for one reason: each channel optimizes its own metric while nobody owns the customer's actual journey. Digital Marketing & Social Media fixes that with six original decision frameworks - not generic tactics - for allocating SEO/SEM budget, building content that compounds, orchestrating social platforms, and evaluating influencer marketing ROI without falling for vanity metrics.Every framework is stress-tested against four verified real-world cases (including one honest failure), backed by a 90-day implementation playbook.- Six proprietary frameworks for search, content, social, and influencer decisions- Real case studies - not hypotheticals - with full sourcing- 90-day playbook + standing checklists for CMOs, Heads of Growth, and SME founders- Honest AI governance guidance - no hype, no unverified stats- Written to the same evidentiary standard it asks readers to applyTrust signal: Volume 7 in The Future-Ready Marketing Series(TM) by Dr. Agus Masrianto, 25+ years in enterprise marketing strategy.Get your copy today and turn digital marketing strategy into a coordinated, measurable system - not four departments guessing separately.…