Isbn: 9798171800086 - you're richer than you think: supercharging business performance for ceo's, board members & cxo's (2 Ergebnisse)

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Taschenbuch. Zustand: Neu. Neuware - YOU'RE RICHER THAN YOU THINKHow Business Leaders Turn Ideas, Inventions, and Know-How into Growth and Competitive AdvantageWhat if some of your company's most valuable assets are the ones you barely recognize A patent. A brand. A manufacturing process. A piece of software. A customer insight. A formula. A unique way of doing things. The expertise inside your people's heads.These are all forms of intellectual property-and they can be worth far more than the balance sheet suggests.In You're Richer Than You Think, technology executive, investor, and intellectual property strategist Fas Mosleh takes IP out of the legal department and puts it where it belongs: in the business strategy.The book begins with one of the most famous missed opportunities in technology history: Xerox PARC. In 1979, Apple executives were shown technologies that would help shape the future of personal computing-including the mouse, graphical interfaces, icons, windows, networking, and more. Xerox had created extraordinary technology, but the bigger failure was not simply technological. It was a failure to ask a fundamental business question: What is this worth-and who is responsible for making it valuable That question runs throughout this book.Through stories involving Xerox, the invention behind modern photocopying, Christian Louboutin's red sole, Coca-Cola's secret formula, manufacturing know-how, licensing, technology companies, and major IP disputes, Mosleh explores what businesses actually own-and what they can do with it.You'll discover how intellectual property can: - Protect a market and create competitive advantage- Give inventors and companies leverage in negotiations- Generate revenue through licensing or sale- Turn overlooked know-how into a strategic asset- Help companies defend themselves against competitors- Create opportunities for partnerships, investment, and growth- Become a powerful business tool rather than simply a legal protectionBut the book also examines what happens when companies get IP strategy wrong. Missed opportunities, ownership disputes, costly litigation, weak protection, and poor decisions can destroy enormous amounts of value.The answer is not to patent everything, sue everyone, or turn every idea into a legal battle.It is to understand what you have.Who owns it What is it worth How is it protected Who can use it And what business outcome could it create For CEOs, founders, directors, investors, executives, and business leaders, this is a practical way to start asking better questions about the invisible assets already inside their organizations.Because valuable ideas without business ownership can become someone else's fortune.And when the sun comes up, the companies that understand what they own-and know how to use it-will be the ones ready to run.…