ISBN: 9798171213695 - marketing in the age of ai: from fundamentals to frontier - the path from ai beside to ai agentic (1 Ergebnisse)

Taschenbuch. Zustand: Neu. Neuware - AI does not make marketing better. It makes prediction cheaper and faster. If your underlying strategy is flawed, AI simply helps you make mistakes at greater scale, at lower unit cost, and at record speed.Marketing in the Age of AI: From Fundamentals to Frontier by Vo Trung Duong moves past vendor hype and short-lived tool directories to deliver an operational blueprint for marketers and enterprise leaders. Grounded in commercial reality, it cuts through the noise to answer the questions that dictate real business outcomes: Where does your customer data live What happens when algorithms make mistakes And who is accountable when a machine gets a decision wrong Across twelve chapters, the book anchors every topic to a four-rung maturity ladder: - Rung 1: AI Beside - Off-the-shelf tools assisting discrete daily tasks.- Rung 2: AI Inline - AI embedded inside existing workflows with human approval.- Rung 3: AI Inside - Autonomous system decisions within human-defined guardrails.- Rung 4: AI Agentic - Multi-agent systems operating under supervised autonomy.Rather than abstract theory, each section provides concrete field cases (such as Nike, Sephora, Netflix, Starbucks, and eBay), actionable implementation steps, common traps, and a 30-day diagnostic checklist. You will learn how to unify fragmented customer data, protect brand voice across generative content, execute incrementality tests that expose false metrics, and restructure your marketing team for durable advantage.Whether you are a CMO evaluating major technology proposals, a CEO managing algorithmic risk, or a performance lead operating after third-party tracking, this book provides the framework to turn AI into measurable return rather than unearned expense.Order your copy today to build a disciplined, revenue-driven AI marketing strategy.…