ISBN: 9789819630790 - marketing and smart technologies: proceedings of icmarktech 2024, volume 1 (smart innovation, systems and technologies, 438) (2 Ergebnisse)

Taschenbuch. Zustand: Neu. Marketing and Smart Technologies | Proceedings of ICMarkTech 2024, Volume 1 | José Luís Reis (u. a.) | Taschenbuch | xvi | Englisch | 2026 | Springer | EAN 9789819630790 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu. …

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2024), held at University of Azores, Ponta Delgada, Azores, Portugal, between December 5 and 7, 2024. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies. …