9789813341852 - Marketing and Smart Technologies: Proceedings of ICMarkTech 2020 (Smart Innovation, Systems and Technologies, 205, Band 205) (3 Ergebnisse)

Zustand: New. In.

Taschenbuch. Zustand: Neu. Marketing and Smart Technologies | Proceedings of ICMarkTech 2020 | Álvaro Rocha (u. a.) | Taschenbuch | xxxii | Englisch | 2022 | Springer | EAN 9789813341852 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.