ISBN: 9789811530074 - consumption behaviour and social responsibility: a consumer research approach (approaches to global sustainability, markets, and governance) (5 Ergebnisse)

Zustand: New. In English.

Taschenbuch. Zustand: Neu. Consumption Behaviour and Social Responsibility | A Consumer Research Approach | Karnika Gupta (u. a.) | Taschenbuch | xxv | Englisch | 2021 | Springer | EAN 9789811530074 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu. …

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book investigates the concept of consumer social responsibility (CnSR) by considering the combination of 'consumption behaviour' and 'social responsibility'. It puts forward a theory of responsible consumption behaviour, then models and empirically tests this theory using quantitative research methods. In so doing, the book offers a new consumer behaviour model: the C-A-C-B (Concern-Attitude-Commitment-Behaviour) model.The book appeals to readers interested in consumer behaviour, research methodologies, social responsibility, corporate social responsibility, segmentation and profiling, sustainability, and structural equation modelling with path analysis and confirmatory factor analysis. The book also offers concrete recommendations that will benefit businesses and governments alike.…

Paperback. Zustand: Brand New. 475 pages. 9.25x6.10x1.12 inches. In Stock.

Zustand: New.