Isbn: 9789811515668 - marketing and smart technologies: proceedings of icmarktech 2019 (smart innovation, systems and technologies, band 167) (4 Ergebnisse)

Zustand: New. In.

Taschenbuch. Zustand: Neu. Marketing and Smart Technologies | Proceedings of ICMarkTech 2019 | Álvaro Rocha (u. a.) | Taschenbuch | xxvi | Englisch | 2020 | Springer | EAN 9789811515668 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu. …

Paperback. Zustand: Brand New. 484 pages. 9.25x6.10x1.10 inches. In Stock.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.…