Isbn: 9789811515392 - the attention economy and how media works: simple truths for marketers (9 Ergebnisse)

Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

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Hardcover. Zustand: Brand New. 152 pages. 9.25x6.25x0.75 inches. In Stock.

Zustand: New. In English.

Zustand: NEW.

Buch. Zustand: Neu. Neuware - This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina. Rather than simply herald disruption, Karen Nelson-Field starts an intelligent conversation on what it will take for businesses to win in an attention economy, the advertising myths we need to leave behind and the scientific evidence we can use to navigate a complex advertising and media ecosystem. This book makes sense of viewability standards, coverage and clutter; it talks about the real quality behind a qCPM and takes a deep dive into the relationship between attention and sales. It explains the stark reality of human attention processing in advertising. Readers will learn how to maximise a viewer's divided attention by leveraging specific media attributes and using attention-grabbing creative triggers. Nelson-Field asks you to pay attention to a disrupted advertising future without panic, butrather with a keen eye on the things that brand owners can learn to control.…

Gebunden. Zustand: New. Guides decision-making for marketers in the noisy, data-rich, fast-paced world of advertisingHighlights the elements of an effective advertising campaign for long-term brand growth in any digital media.

Buch. Zustand: Neu. The Attention Economy and How Media Works | Simple Truths for Marketers | Karen Nelson-Field | Buch | xvi | Englisch | 2020 | Springer Nature Singapore | EAN 9789811515392 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu. …