Isbn: 9789811363412 - big data and innovation in tourism, travel, and hospitality: managerial approaches, techniques, and applications (4 Ergebnisse)

Softcover. Zustand: Very Good. 1. Auflage. Unread, with a mimimum of shelfwear. Immediately dispatched from Germany.

Zustand: New. In English.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners have to address for effective big data innovation.The book proposes a process-based model to identify and implement big data innovation strategies in tourism. This process framework consists of four major parts: 1) inputs required for big data innovation; 2) processes required to implement big data innovation; 3) outcomes of big data innovation; and 4) contextual factors influencing big data exploitation and advances in big data exploitation for business innovation.…

Taschenbuch. Zustand: Neu. Big Data and Innovation in Tourism, Travel, and Hospitality | Managerial Approaches, Techniques, and Applications | Marianna Sigala (u. a.) | Taschenbuch | xii | Englisch | 2020 | Springer Singapore | EAN 9789811363412 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.…