9789811313332 - understanding the role of business analytics: some applications von chahal (3 Ergebnisse)

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Understanding the Role of Business Analytics: Some Applications
Chahal, Hardeep (Edited by)/ Jyoti, Jeevan (Edited by)/ Wirtz, Jochen (Edited by)
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Hardcover. Zustand: Brand New. 224 pages. 9.25x6.10x0.67 inches. In Stock.

Sprache: Englisch
Verlag: Springer Nature Singapore, Springer Nature Singapore, 2018
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Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book encompasses empirical evidences to understand the application of data analytical techniques in emerging contexts. Variedstudies relating tomanufacturing and services sectors including healthcare, banking, information technology, power, education s…ector etc. stresses upon the systematic approach followed in applying the data analytical techniques;andalso analyses how these techniques are effective in decision-making in different contexts. Especially, the application of regression modeling, financial modelling, multi-group modeling, cluster analysis, and sentiment analysis will help the readers in understanding critical business scenarios in the best possible way, and which later can help them in arriving at best solution for the business related problems. The individual chapters will help the readers in understanding the role of specific data analytic tools and techniques in resolving business operational issues experienced in manufacturing and service organisations in India and in developing countries. The book offers a relevant resource that will help readers in the application and interpretation of data analytical statistical practices relating to emerging issues like customer experience, marketing capability, quality of manufactured products, strategic orientation, high-performance human resource policy, employee resilience, financial resources, etc. This book will be of interest to a professional audience that include practitioners, policy makers, NGOs, managers and employees as well as academicians, researchers and students.