9789811097454 - Social Media for Government: A Practical Guide to Understanding, Implementing, and Managing Social Media Tools in the Public Sphere (Springerbriefs in Political Sci... (3 Ergebnisse)

Taschenbuch. Zustand: Neu. Social Media for Government | A Practical Guide to Understanding, Implementing, and Managing Social Media Tools in the Public Sphere | Gohar F. Khan | Taschenbuch | xxiv | Englisch | 2018 | Springer | EAN 9789811097454 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book provides practical know-how on understanding, implementing, and managing main stream social media tools (e.g., blogs and micro-blogs, social network sites, and content communities) from a public sector perspective. Through social media, government organizations can inform citizens, promote their services, seek public views and feedback, and monitor satisfaction with the services they offer so as to improve their quality. Given the exponential growth of social media in contemporary society, it has become anessential tool for communication, content sharing, and collaboration. This growth and these tools also present an unparalleled opportunityto implement a transparent, open, and collaborative government. However, many government organization, particularly those in the developing world, are still somewhat reluctant to leverage social media, as it requires significant policy and governance changes, as well as specific know-how, skills and resources to plan, implement and manage social media tools. As a result, governments around the world ignore or mishandle the opportunities and threats presented by social media. To help policy makers and governments implement a social media driven government, this book provides guidance in developing an effectivesocial media policy and strategy. It also addresses issues such as those related to security and privacy.

Paperback. Zustand: Brand New. reprint edition. 159 pages. 9.25x6.10x0.42 inches. In Stock.