ISBN: 9789391681302 (1 Ergebnisse)

Hardcover. Zustand: New. The dynamic and fast-changing nature of our world today is best described by Volatility, Uncertainty, Complexity, and Ambiguity (VUCA). We are living in a world where volatility and uncertainty have become the new normal. The book 'Paradigm Shift in Marketing and Finance' attempts to capture the essence of the uncertain, constantly changing world that influences decision-making in organisations. In fact, never before has this change been more pronounced than in the last decade, where the market has evolved in a myriad of ways limited only by the genius of people riding at the crest of the wave of change. This book aims to help organisations, professionals, students, teachers, researchers, and all those interested in the domain of business to realise the dynamic, flexible, and volatile dimensions of marketing and finance and the need for businesses to respond and align their marketing and financial strategies, in decreasing response time, on a pre-emptive basis. …