EUR 10,23
Anzahl: 1 verfügbar
In den WarenkorbZustand: New.
Soft cover. Zustand: New. 11 Real-Life Cases of Indian Start-Ups Analyse real-life marketing challenges faced by start-ups from across the marketing mix of product, price, place and promotion. Eleven original case studies discuss the experiences of successful Indian entrepreneurs across a wide variety of sectors, including health tech, fintech, media and entertainment, and fast-moving consumer goods (FMCG). Each case investigates the dilemmas faced by start-ups on issues in their marketing mix and presents guidance on practical ways to resolve them through fine-tuning the marketing strategy. A special focus is placed on the views and actions of the start-up founder(s) or CEO dealing with the dilemma, to highlight their innovative solutions. The book is a highly informative guide for entrepreneurs, marketing scholars and practitioners who wish to explore the marketing challenges that new companies face and find new ways to overcome them.
Sprache: Englisch
Verlag: Jaico Publishing House - POD, 2022
ISBN 10: 9391019714 ISBN 13: 9789391019716
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
EUR 26,33
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. In.
EUR 35,09
Anzahl: 2 verfügbar
In den WarenkorbPaperback. Zustand: Brand New. 2nd edition edition. 366 pages. 8.43x5.51x1.26 inches. In Stock.