9789390620029 - Managerial Economics von Rao, Krama Mohana; Patro, Chandra Sekhar (2 Ergebnisse)

Zustand: New.

Soft cover. Zustand: New. Contents: Section I: Introduction to Managerial Economics 1. Concept and Scope of Managerial Economics 2. Role and Responsibilities of Managerial Economist 3. Managerial Economics and Business Decisions 4. Theories of the Firm Section II: Demand Analysis and Forecasting 5. Theory of Demand 6. Elasticity of Demand 7. Demand Forecasting 8. Demand Forecasting Methods Section III: Production and Supply Analysis 9. Production Analysis 10. Supply Analysis Section IV: Cost Analysis and Cost Control 11. Cost Analysis 12. Scale of Economies 13. Cost Control and Reduction Section V: Market Structure and Price-output Decisions 14. Perfect Competition 15. Monopoly 16. Monopolistic Competition 17. Oligopoly Section VI: Pricing Decisions 18. Pricing Policy 19. Pricing Methods and Strategies 20. Promotional Pricing - Discounts and Discrimination 21. Price Forecasting Section VII: Profit Analysis 22. Profit Policies 23. Profit Planning and Forecasting 24. Profit Measurement Section VIII: Macro Economics and Business Decisions 25. Inflation 26. Business Cycles 27. National Income 28. Goods and Services Tax 29. Demonetisation Section XI: Modern Managerial Economics 30. Modern approaches to Managerial Economics Managerial Economics involves an analysis of the allocation of the resources available to a firm, or a unit of management among the activities of that unit. It makes use of concepts and theories of economics and assists managers to make rational decision. The present book emphasizes on conceptual clarity and simplified presentation. The book comprehensively covers all the aspects that impinge upon economic decision making of modern business units. Thus, allowing a great deal of flexibility in the choice of topics that any teacher or student may wish to cover. This text would be helpful for the students of Commerce, Management, Economics, Engineering, Law, and other social sciences disciplines. It is also useful to the practicing managers of various business units within and outside the country. The book integrates various concepts and ideas from the fields of economics and other subjects, which have bearing on managerial decision making and policy formulation within the business unit. It provides a number of suitable examples, including large number of review questions, objective type questions and exercises. The text focuses on the concepts related to macroeconomics and business decision, and modern approaches to managerial economics.