ISBN: 9789387593855 - pharmaceutical marketing in india: for today and tomorrow 25th anniversary edn (pb) (3 Ergebnisse)

Soft cover. Zustand: New. Contents Preface. List of abbreviations. I. The big picture 1. The Indian pharmaceutical industry an overview. 2. The Pharmaceutical market. II. Nine P s 3. The product. 4. The price. 5. The place. 6. Promotion. 7. Personal selling. 8. The prescription. 9. Policy. 10. Public relation. 11. Power. II. Key success factors 12. Managing new products. 13. Winning game plans. 14. Towards excellence in marketing. 15. The winning edge. 16. Corporate scoreboard. 17. GMP. 18. A look into the crystal ball. Select bibliography. Index. Pharmaceutical Marketing is comprehensive in its coverage and versatile in its treatment. The style is refreshingly simple direct and reader friendly. The focus of the book is clearly and sharply on practice on applications and on hands on experience. There are over seventy case studies discussed throughout the book showing how some companies have successfully applied the enduring the innovative marketing concepts and reaped rich dividends and some others have paid dearly for not exploiting the opportunities lying at their door step. 410 pp. …

Soft cover. Zustand: New. Contents Preface. I. The big picture 1. The Indian pharmaceutical industry an overview. 2. The pharmaceutical market. II. Nine P's 3. The product. 4. The price. 5. The place. 6. Promotion. 7. Personal selling. 8. The prescription. 9. Policy. 10. Public relation. 11. Power. III. Key success factors 12. Managing new products. 13. Winning game plans. 14. Towards excellence in marketing. 15. The winning edge. 16. Corporate scoreboard. 17. GMP. 18. A look into the crystal ball. Select bibliography. Index. Pharmaceutical marketing is comprehensive in its coverage and versatile in its treatment. The style is refreshingly simple direct and reader friendly. The focus of the book is clearly and sharply on practice on applications and on hands on experience. The book is divided into three parts. Part I The Big Picture paints before the reader what it promises the big picture of the Indian pharmaceutical market and an overview of the industry including a brief historical perspective. Part II Nine P's goes beyond mega marketing and maxi marketing. Understanding the Nine P's product price place promotion personal selling prescription policy public relations and power is indeed crucial for creating and executing successful strategies in pharmaceutical marketing. Part III Key Success Factors provides meaningful insights into managing new products towards achieving excellence in marketing sharpening the winning edge corporate score board and GMP. Experiential insights there are over seventy case studies discussed throughout the book showing how some companies have successfully applied the enduring the innovative marketing concepts and reaped rich dividends and some others have paid dearly for not exploiting the opportunities lying at their door step. 410 pp. …

Zustand: New.