ISBN: 9788885486591 - signature experience: art and science of customer engagement for fashion and luxury companies: art and science of customer engagement for fashion&luxury companies (4 Ergebnisse)

Paperback. Zustand: Brand New. 130 pages. 9.00x6.00x0.50 inches. In Stock.

Zustand: New. 2018. paperback. . . . . . Books ship from the US and Ireland.

Zustand: New. This book s vision is that fashion and luxury brands should craft the customer experience and the journey as they do with products, injecting creativity in all relevant touch-points. In crafting the experience not only physical and digital touch-points .

Taschenbuch. Zustand: Neu. Neuware - Craft a Signature Customer Experience in the Fashion and Luxury IndustriesHow can fashion and luxury brands create lasting customer connections This book provides the answers, arguing that firms should craft the customer experience with the same care as their products, injecting creativity into every touch-point. It explores how to design unique, memorable experiences that resonate with customers.Signature Experience examines how to move beyond traditional approaches and create a new organizational design and company culture. It emphasizes the importance of data, technology, people, and organizational mechanisms in enabling a customer-centric approach. Discover how to craft a unique, inspiring, and memorable experience that defines your brand.…