9788473569668 - business research methods : theory and practice (libros profesionales) von pérez del campo, enrique; rosendo ríos, verónica (5 Ergebnisse)
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Zustand: Muy bueno. : Este libro, titulado 'Business Research Methods: Teoría y Práctica', ofrece una guía completa sobre los métodos de investigación empresarial. Publicado en 2013 por ESIC Editorial, cuenta con 314 páginas y está escrito en español. Los autores, Enrique Pérez del Campo y Verónica Rosendo Ríos, exploran tanto l…a teoría como la práctica de la investigación en el ámbito empresarial, proporcionando a los lectores una comprensión profunda y aplicable de los conceptos y técnicas clave. EAN: 9788473569668 Tipo: Libros Categoría: Negocios y Economía Título: Business Research Methods Autor: Enrique Pérez del Campo| Verónica Rosendo Ríos Idioma: es-ES Páginas: 314.
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Zustand: New. Idioma/Language: Inglés. The Industrial Revolution favored the growth of supply, until its surplus with regards to demand led to the paradigm shift from focusing on the product ("a good product sells itself"), or production ("a cheap product sells itself"), to the emphasis on customer relationships ("understanding…consumer needs through market research"). Therefore, economic and technological development facilitated the incorporation of the business research discipline into the process of decision making in the beginning and business intelligence processes these days in order to make well informed decisions at lower economic risks (Méndez del Río, 2006). Thus, this book provides managers and students alike, with a clear analysis of business research methods, combining the knowledge, understanding and skills necessary to complete a successful research project. Readers will learn from proven examples and case studies based on real life situations, which complement theoretical concepts and clearly illustrate how to do an appropriate market research. With each chapter, the reader is guided through all the stages of a market research process -from problem recognition to final report writing. This book offers both a deep understanding and at the same time permits judgment and analysis from a financial-audit perspective. It reviews and develops easy-to-follow theoretical and practical concepts in a simple, concise and clear structure that facilitate the application of business research methods to a wide variety of business sectors. Contents Introduction. - PART I: GATHERING THE DATA. Nature and Characteristics of Marketing Research. - Marketing Research Organization and Planning. - Sources and Tools of Market Research Data. - Measurement Scales and Questionnaire. - Surveys. - Panels. - Marketing Experimental Research. - Observation. - Qualitative Tools. - Theory and Practice of Sampling. - Fieldwork. - PART II: ANALYSING THE DATA. Survey Code and Tabulation. - Hypothesis Testing. - PART III: THE REPORT. The Report. - Figure Index. - Table Index . *** Nota: Los envíos a España peninsular, Baleares y Canarias se realizan a través de mensajería urgente. No aceptamos pedidos con destino a Ceuta y Melilla.
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Zustand: Nuevo. The Industrial Revolution favored the growth of supply, until its surplus with regards to demand led to the paradigm shift from focusing on the product ("a good product sells itself"), or production ("a cheap product sells itself"), to the emphasis on customer relationships ("understanding consumer needs through…market research"). Therefore, economic and technological development facilitated the incorporation of the business research discipline into the process of decision making -in the beginning- and business intelligence processes -these days- in order to make well informed decisions at lower economic risks (Méndez del Río, 2006). Thus, this book provides managers and students alike, with a clear analysis of business research methods, combining the knowledge, understanding and skills necessary to complete a successful research project. Readers will learn from proven examples and case studies based on real life situations, which complement theoretical concepts and clearly illustrate how to do an appropriate market research. With each chapter, the reader is guided through all the stages of a market research process -from problem recognition to final report writing. This book offers both a deep understanding and at the same time permits judgment and analysis from a financial-audit perspective. It reviews and develops easy-to-follow theoretical and practical concepts in a simple, concise and clear structure that facilitate the application of business research methods to a wide variety of business sectors. Contents Introduction.- PART I: GATHERING THE DATA. Nature and Characteristics of Marketing Research.- Marketing Research Organization and Planning.- Sources and Tools of Market Research Data.- Measurement Scales and Questionnaire.- Surveys.- Panels.- Marketing Experimental Research.- Observation.- Qualitative Tools.- Theory and Practice of Sampling.- Fieldwork.- PART II: ANALYSING THE DATA. Survey Code and Tabulation.- Hypothesis Testi.
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Taschenbuch. Zustand: Neu. Neuware - The Industrial Revolution favored the growth of supply, until its surplus with regards to demand led to the paradigm shift from focusing on the product ('a good product sells itself'), or production ('a cheap product sells itself'), to the emphasis on customer relationships ('understanding co…nsumer needs through market research'). Therefore, economic and technological development facilitated the incorporation of the business research discipline into the process of decision making ùin the beginningù and business intelligence processes ùthese daysù in order to make well informed decisions at lower economic risks (Méndez del Río, 2006). Thus, this book provides managers and students alike, with a clear analysis of business research methods, combining the knowledge, understanding and skills necessary to complete a successful research project. Readers will learn from proven examples and case studies based on real life situations, which complement theoretical concepts and clearly illustrate how to do an appropriate market research. With each chapter, the reader is guided through all the stages of a market research process -from problem recognition to final report writing. This book offers both a deep understanding and at the same time permits judgment and analysis from a financial-audit perspective. It reviews and develops easy-to-follow theoretical and practical concepts in a simple, concise and clear structure that facilitate the application of business research methods to a wide variety of business sectors. Contents Introduction.- PART I: GATHERING THE DATA. Nature and Characteristics of Marketing Research.- Marketing Research Organization and Planning.- Sources and Tools of Market Research Data.- Measurement Scales and Questionnaire.- Surveys.- Panels.- Marketing Experimental Research.- Observation.- Qualitative Tools.- Theory and Practice of Sampling.- Fieldwork.- PART II: ANALYSING THE DATA. Survey Code and Tabulation.- Hypothesis Testing.- PART III: THE REPORT. The Report.- Figure Index.- Table Index .
