9788183700252 - theory and research in interpersonal and mass communication von bhatia, arun (2 Ergebnisse)
- Hardcover
Anbieter: Majestic Books, Hounslow, Vereinigtes KönigreichMajestic Books
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Zustand: New. pp. viii + 267.
- Softcover
Anbieter: Vedams eBooks (P) Ltd, New Delhi, IndienVedams eBooks (P) Ltd
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Hardbound. Zustand: As New. New. Contents Preface. 1. Theoretical explanation of communications. 2. Communication as an embodied identity. 3. Interpersonal communication context. 4. Computer mediated interpersonal communication. 5. Communication campaign and audience. 6. Interactive networks. 7. Public interest internet theory.…8. Theories of mass media. 9. Research in communication media. 10. Magazine journalism. 11. Social research and news journalism. Bibliography. Index. Interpersonal communication is the universal form of communication that takes place between two individuals while mass communication is the form of communications which involves communication with mass audiences and the channels through which this kind of communication takes place are referred to as mass media. Both interpersonal and mass communication have made rich contributions to theoretical understanding of the communication process as whole. Scholars in both fields have given us a wealth of information that has allowed us to know how to enrich and improve communication. The purpose of this book is to provide both seasoned scholars and beginning students unfamiliar with the state of theory and research in various areas of communication study to provide with a taste of current theory and research in communication. It reviews the nature of interpersonal and mass communications systems and illustrates the characteristics of hyper personal communication that resist categorisation into either of the extant systems. 267 pp.
