Contents 1 Introduction 2 Evolution of Marketing Concept 3 Modern Marketing Concept 4 Marketing Functions 5 Marketing Mix 6 Marketing Environment 7 Marketing Research 8 Consumer Behaviour 9 Market Segmentation 10 Product 11 Pricing 12 Channels of Distribu 396 pp.
Sprache: Englisch
Verlag: Amazon Digital Services LLC - Kdp, 2019
ISBN 10: 8180940217 ISBN 13: 9788180940217
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Taschenbuch. Zustand: Neu. Neuware.