9788178292175 (1 Ergebnisse)

• Softcover

Paperback. Zustand: As New. Contents: The map: getting the woods and the trees. The big picture. The take off. 1. The advertising context. 2. The marketing perspective. 3. The brand perspective. 4. The advertising perspective. 5. The creative perspective. 6. The media pers 323 pp.