Isbn: 9788177082562 - marketing of services: quality dimensions (2 Ergebnisse)

Zustand: New. pp. xvii + 206.

Hardcover. Zustand: New. Contents Foreword Preface 1 Significance of quality in marketing of services 2 Banking hospital and fast food services in India 3 Service quality concepts measurement and dimensionality 4 Service quality and related constructs a conceptual framework 5 Research methodology 6 Empirical validation of the service quality construct Summary conclusions and recommendations Appendix Techniques used for correlation analysis Bibliography IndexThe commercial market for services is huge and expanding worldwide In India services sector accounts for the largest share of Gross Domestic Product GDP In fact it is the growth performance of the services sector which is sustaining the overall growth of the Indian economy in the face of a stagnating agricultural sectorIn the wake of liberalization and openness policies of the Government the marketing of services has become highly competitive The focus of service providers has shifted from internal performance to external factors such as customers satisfaction Resultantly quality of service provided has become the key source of differentiation in the market for various services Quality is usually a slippery concept easy to visualize yet difficult to define As per Japanese production philosophy quality implies zero defects in the firm?s offeringsQuality of service is the cornerstone of achieving success among competing services Various policy measures have been undertaken by the Government of India to make India?s services sector internationally competitive This book deals with the quality aspect of marketing of services focusing on the following services banking services hospital services and services provided by fast food restaurants 206 pp.…