Isbn: 9788176294225 - marketing principles and techniques (2 Ergebnisse)

Zustand: New. pp. 274 Illus.

Hardcover. Zustand: As New. Contents: Preface. Marketing terminology. 1. Marketing. 2. Marketing management. 3. Marketing information system and marketing research. 4. Consumer behaviour. 5. Forecasting marketing. 6. Market segmentation. 7. Marketing strategy. 8. Products. 9. Branding, packaging and labelling. 10. Pricing. 11. Distribution management and channels of distribution. 12. Promotion. 13. Advertising. 14. Sales management. 15. Quantitative methods applied in marketing. 16. Marketing policy. 17. International marketing and globalisation. 18. Internet marketing and e-business. 19. Marketing environment. 20. Marketing, society and the law. Select bibliography. Index. "Success in the fiercely competitive modern business world requires knowledge about customers' needs and wants and satisfying the customers with competitively superior offers. Marketing is that function in a business which defines customer targets and determines the best way to satisfy their needs and wants through superior offers and that too profitably. Marketing management means planning the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational objectives. Several sub-functions of the marketing management function are found-marketing research, product design, branding, packaging, labeling, advertising, physical distribution management (PDM), selling, pricing, etc. "The emphasis in the future will be less on products and more on services, with education, transportation, governmental services and communication taking 249 pp.…