Isbn: 9788130703862 - cosmo dictionary of mass communication (1 Ergebnisse)

Hardbound. Zustand: As New. New. Cosmo Dictionary of Mass Communications presents an encyclopaedic source of all the essential terms and concepts currently used in the press print radio and TV broadcasting films advertising and contemporary mass communications research. Includes definitions for such terms as billboard closed circuit equal time motivational research ratings subliminal advertising videotapes and many hundreds more in alphabetically ordered entries ranging from a few words to signed articles by specialists on the subjects of greater importance. One complete section deals with the functions and implications of current study and research into Mass Communications phenomena. 378 pp.…