ISBN: 9787801554260 - integrated marketing communication: the world's first integrated marketing communications best-selling classic (1 Ergebnisse)

Hardcover. Zustand: New. Language:Chinese.Hardcover Pages Number: 279 marketing sector and the advertising industry to promote the many years of integrated marketing communication has been difficult to see the whole picture. only occasionally picked up from the related publications essay a few articles. or carefully read the original book. and read to filled with frustration. Is no stranger to the term. but it is a substance lead to the concept of divergent dispute. Finally. Don E. Schultz. professor and human co-Int.…