ISBN: 9787567031944 - 服务营销(双色版)9787567031944 正版新书希望阶梯图书专营店 (1 Ergebnisse)

paperback. Zustand: New. Paperback.Pub Date:2022-06 Pages:279 Language:Chinese Publisher:Ocean University of China Press This book combines classic service marketing theory with a large number of new service marketing cases. striving to be concise. easy to understand. and convenient for use in teaching and training. The case selection focuses on typicality and novelty. Each chapter begins with an introduction case. followed by data links and analysis cases to introduce the service marketing and management practices o.…