ISBN: 9787513086141 - brand upgrading: new energy vehicles(chinese edition) (1 Ergebnisse)

paperback. Zustand: New. Language:Chinese.Paperback. Pub Date: 2024-06 Pages: 444 Publisher: Intellectual Property Publishing House This book. based on the research background and significance of Chinese brand premiumization and the review and evaluation of existing literature on brand premiumization and brand extension. mainly uses case study method to discuss four paths of Chinese brand premiumization: (1) Inherent premiumization. taking NIO and Li Auto. representative companies of China's new car manufacturing for.…