ISBN: 9787301271575 - 消费者行为学 肖立,孙爱东 主编 大中专文科经管 (1 Ergebnisse)

paperback. Zustand: New. Language:Chinese.Paperback. Pub Date: 2017-12-01 Pages: 338 Publisher: Cambridge university press This book from the perspective of management and application. follow the consumer decision-making process and influence factors of consumer behavior to write this thread.This book is divided into six parts: the first part is introduction;The second part is the consumer buying behavior and decision making process;The third part is the consumer psychological activity..…