ISBN: 9787300342962 - 消费者行为学——购买、拥有与存在（第14版） 中国人民大学出版社 (1 Ergebnisse)
Consumer Behavior Purchase. Ownership. and Existence(Chinese Edition)
KE LI SI TAI ER· AN DONG NI YA· LA SAI ER . [ MEI ] MAI KE ER· SUO LUO MEN
Sprache: Englisch
- Softcover
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paperback. Zustand: New. Language:Chinese.Paperback. Pub Date: 2025-09 Pages: 430 Publisher: Renmin University of China Press Understanding consumer behavior is the foundation of all business operations. This book is a knowledge navigation map of consumer behavior. providing a scientific method for understanding consumers. The 14th edition focuses on the characteristics of consumer behavior in the digital age. selecting rich examples of digital marketing communication. The new chapter Social and Cultural Identity foc.…
