ISBN: 9787300314570 - 2023新 营销调研 第3版第三版 陈凯 新编21世纪市场营销系列大学本科考研 营销调研方法数据处理 中国人民大学出版社 (1 Ergebnisse)

paperback. Zustand: New. Paperback.Pub Date:2023-03 Pages:321 Language:Chinese Publisher:China Renmin University Press Marketing Research (3rd Edition) (New 21st Century Marketing Series Textbook) is based on the background of the development of the digital economy. highlighting the basic theories. principles and methods of marketing research. On the basis of the second edition. the relevant chapters have been simplified and adjusted: the Experimental Method chapter has been simplified. and the overview of the experi. …