ISBN: 9787300182490 - 消费者行为学迈克尔所罗门第10版 消费者行为学领域经典著 将消费者行为学领域的国际前沿理与中国本土实践相结合 市场营销管理 (1 Ergebnisse)

paperback. Zustand: New. Paperback. Pub Date :2014-01-01 Pages: 399 Language: Chinese Publisher: China Renmin University Press' Classic Renditions of Business Administration & Marketing Series: Consumer Behavior (10th Edition) is the field of consumer behavior classics. but also to the field of consumer behavior theory and the international forefront of China's domestic practice of combining seminal works. 10th edition followed the consumer Roulette framework. the book consists of 17 chapters streamlined to 14 chapte.…