ISBN: 9787115670441 - 营销之书4p基本法则让收入持续增长 约瑟夫 坎农 邮电出版社9787115670441 (1 Ergebnisse)

paperback. Zustand: New. Language:Chinese.Paperback. Pub Date: 2025-09 Pages: 535 Publisher: Posts & Telecom Press Professor McCarthy systematically integrated the complex elements of marketing into the 4P theory framework. This epoch-making academic contribution not only laid the methodological foundation for modern marketing but also became the source of inspiration for the evolution of numerous subsequent marketing theories. Even in today's rapidly changing world. the 4P theory retains its strong content value and.…