ISBN: 9787115639530 - 消费者行为学（附微课 第2版） (1 Ergebnisse)

paperback. Zustand: New. Language:Chinese.Paperback.Pub Date:2024-05 Pages:232 Publisher:People's Posts and Telecommunications Press Based on the principles of practicality. applicability and usability. this book systematically expounds the basic theories. knowledge system and development laws of consumer behavior. including: the influence of psychological factors such as feelings. perceptions. temperament. personality. self-concept. and lifestyle on consumer behavior; the relationship between environmental factors s.…