ISBN: 9787115574237 - 消费者心理与行为:微课版 (1 Ergebnisse)

paperback. Zustand: New. Paperback. Pub Date: 2022-01-01 Pages: 215 Language: Chinese Publisher: People's Posts and Telecommunications Press The influence of psychological factors such as consumer feeling. perception. temperament. personality. and self-concept on consumers; the relationship between environmental factors such as culture. subculture. customs. popularity. social class. role. and family. and consumers; products. brands. and packaging The effect of marketing factors such as price. sales terminal and promo.…