ISBN: 9787115541888 - 消费者行为分析(智慧商业创新型人才培养系列教材) (1 Ergebnisse)

paperback. Zustand: New. Paperback. Pub Date: 2020-09-01 Pages: 242 Language: Chinese Publisher: Peoples Posts and Telecommunications Publishing House. The theory and case of this book complement each other. It introduces various knowledge of consumer behavior analysis in detail. including: consumer behavior. consumer Needs and motivations. consumers psychological activities. consumers personalities. self-concepts and lifestyles. consumer groups. external environment. products. marketing strategies. consumer purchasi.…