ISBN: 9787111475095 - 消费者行为学（原书第12版） (1 Ergebnisse)

paperback. Zustand: New. Language:Chinese.Pub Date: 2014-08-01 Pages: 475 Publisher: Machinery Industry Press. the book is an iconic marketing book. which describes the system in today's market conditions. the characteristics of consumer behavior and new trends. with a vivid and specific marketing case describes the importance of understanding consumer behavior. According to the general model of consumer behavior book chapters organized. clearly structured layout appropriate levels of detail. text and case with a lot.…