ISBN: 9787040283761 - marketing management (2nd edition master of business administration mba series of textbooks)(chinese edition) (1 Ergebnisse)

paperback. Zustand: New. Language:Chinese.Pages Number: 532 Publisher: Higher Education Pub. Date :2010-03-01 version 2. This book is the Master of Business Administration (MBA) materials. is based on the first edition revised second edition textbook. This book has a systematic and complete. comprehensive exposition of modern marketing theory and strategy of the basic issues. including: Introduction to marketing. market analysis. marketing strategy. marketing mix. marketing execution and risk management. specific are. …